A new look and home for one of the oldest Gay Choirs in the country, plus a few friends.

Nonprofit Bayou City Performing Arts mobile friendly and WCAG compliant site redesign, promoting the arts in Houston.

Client

Bayou City Peforming Arts (BCPA)

Services

Branding · Website · Creative direction

Package

Custom Services

Year

2017-2018

The challenge

BCPA represented: the Gay Men’s Chorus of Houston, Bayou City Women’s Chorus, and Bayou City Chorale. Each needed support for their individual events. The old site wasn’t mobile friendly and updates meant risking breaking the layout. For a nonprofit whose entire calendar were events and shows, their ticket pipeline was leaking.

The approach

Site architecture first with three identities nested under one brand. Then reusable templates for concerts, events, and news, so posting a show was filling in a form instead of building a page. Mobile responsive, WCAG compliant, and easy for a non-technical volunteer to make updates. I also gave them new brand identity, and ran the social ecosystem.

The result

Volunteers could post a concert without calling anyone. The site worked on a phone. It met standards the old one hadn’t. And it ran from 2017 to 2021, until a reorganization and rebrand necessitated a new site.

The before & after.

Home page

Before - 2016

After - 2017

About Us page

Before - 2016

After - 2017

I signed up for a website.

When I moved to Houston the first thing I did was find a worthy non-profit to volunteer my time with, I signed up to redesign their website. What the organization needed was a marketing department, and that became me. Brand, site, social, print, sharepoint intranet, and the calendar that held it together. A show announces, the poster drops, the site page goes up, the social runs, tickets move, and a show program appears. One job, not seven.

Most organizations don’t need a web person. They need someone who can see the whole thing at once instead of being told to buy it in pieces from five different freelancers.