My Work & Experience
I design and build thoughtful, intuitive web experiences that empower teams, creators, and communities to manage their content with confidence
Here’s a glimpse into the projects, teams, and communities I’ve supported over the years and the kind of work I love to do.
What I Do
- Information architecture and navigation design
- Content organization and editorial planning
- User journey mapping
- Wireframes, modular layouts, and component planning
- UX research and content-driven testing
- Streamlined site structures that support growth
- WordPress, Contentful, Shopify, BigCommerce
- Content models and reusable structures
- Component systems and templating
- Workflow planning
- Content migration, cleanup, structure redesign
- Template systems
- Clear naming conventions
- Simplified dashboards
- Accessible, SEO-friendly content structures
- Documentation and training
Example
Work Product
A complete digital overhaul with rebuilt post and event loops, custom fields for related posts and CTAs, cleaner role-based content, and tools that make it easy for staff and volunteers to place calls to action where they need them. The site is now stable, secure, and manageable.
A full redesign for a multi-chorus performing arts nonprofit built for easy updates and community engagement.
A hands-on UX project focused on content visibility for Gen Z and textured-hair audiences using real-time research and behavioral insights.
I like to think outside the screen.
For this major hair-care client, I was tasked with creating an engaging content hub to replace the existing website. The brand was looking to do something fun and out of the ordinary that would appeal to Gen Z.
I defined a content hierarchy and interactions tailored to their target Gen-Z audience using data on consumer interests, combined with a list of desired keywords and long-tail phrases focused on specific hair-care concerns.
The resulting content design provides opportunities for playful interactions, using keywords and phrases to guide Users to what’s important to them, while providing educational content upfront, with improved PDPs that capture Users through product-specific search while increasing engagement of the WTB tool.
Three examples of UX strategy in action. These wireframes were created to solve specific layout and content challenges, helping each brand present information in a clearer, more intuitive way.
I have experience defining content flow for well known brands across the web.
While you’ll see that some of these pages have moved beyond the initial UX design, the bones of the UX are still working to support the content.
This one for a recognizable brand name in cleaning
And for this incubator brand targeting Gen Z.
My Hybrid Approach
I think like a Product Owner, build like a Developer, and organize like a UX Strategist.
I focus on clarity, communication, and human-friendly workflows. My work blends strategy, structure, and execution to create digital experiences that feel good to use and maintain.
CLIENTS AND COLLABORATIONS
- Fortune 50 consumer goods brands
- Fortune 100 retailers
- Global eCommerce leaders
- Nonprofits, indie creators, small businesses
Decades of
Digital Firepower
I’ve spent more than two decades helping teams untangle websites, organize content, and create digital experiences that feel clear and meaningful.
I’m passionate about taking everything I learned from big brand digital strategy and applying it to the people and organizations who need it most. That includes independent creators, authors, speakers, entertainers, and the community and arts organizations that support them. My goal is to build branding and websites that make it easier for your audience, whether they are readers, patrons, members, or supporters, to find you, trust you, and say yes.
Work with Me
Short-term support, part-time help, or full site builds. Explore Emberloom Studio services or reach out to collaborate.
Quick chat, no pressure, we’ll figure out if this is the right fit.
Prefer email?
Drop me a note at suzie@emberloomstudio.com and I’ll respond within 24 hours.
Most projects are completed in 2-3 weeks.